A Google image search of the phrase “Wisconsin men” turns up 14 images related to sports, one T-shirt with a Wisconsin flag on it, one man on a snowmobile, one children’s book cover, a microbrew logo, an enormous bottle of barbecue sauce and a survey of the average IQ of Wisconsin men sorted by profession.

A Wisconsin man sits on the ice, brainstorming a better way to make an ice fishing tip, tip up. Then he patents it.

Miller Brewery issues special edition blaze orange Miller High Life cans during hunting season, presumably so no one accidentally shoots the beer and wastes it.

A man from Wisconsin will own not less than two of the following: something made of leather belonging to his grandfather, a pickup truck that has both towed his camper up north and moved his children into their first home, at least two pairs of shoes with the heel, toe or sole worn through and a T-shirt full of holes he won’t throw out.

Flannel is worn by farmers, trendy youth and a number of emotional singer-songwriters. The former knows nothing of the latter.

A Wisconsin man loves Elvis but will only sing along when properly drunk at a campfire, surrounded by the people he loves.

The state of Wisconsin has 14,927 lakes. The Wisconsin man knows the species of fish, when they are spawning and what type of bait or lure to use when fishing in each one. He always fillets his own catch.

A male Wisconsinite owns Thinsulate boots and a durable pair of sandals. He is not ashamed to wear them both in one day if Mother Nature calls.

The front lawn and backyard are a Wisconsin man’s pride and joy. The amount of work he puts into it measures him against other males living in close proximity to his territory.

Walking between extremes, a Wisconsin man is no stranger to contradictions. He worked hard his whole life to provide for his children and teach them to be grounded in things that matter. He owns a Lexus because he loves how she rides and the smooth feel of the leather.

A Wisconsin man would never be caught dead in any form of Bears or Cubs apparel, no matter where his wife, girlfriend or significant other grew up.