|  | Age: 22 - 30 
 Personality: career-focused, proactive, involved, informed, influential, agenda setter, opinion leader
 
 Ideal Audience: driven young professionals, entrepreneurs, academics, executives, educators, doctors,
 lawyers and activists, with disposable income and leisure time, loyal to Wisconsin and local community
 
 Distribution: community leaders, executives, entrepreneurs, prominant healthcare, academic, business,
 and government officials, UW alumni
 
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